Whether you're buying Humblemaker's single-origin or blend roasts, you have a question to resolve: Whole bean, or ground for drip?
But really, there's no question.
Whole beans are better.
Don't just take our word for it.
HuffPost recently spoke to several brewers, and they were unanimous in their expert opinion: Flavor and aroma are two of the key components of your coffee experience, and if you buy pre-ground coffee, you're missing out on the best of both.
Why? Oxidation sets in as soon as coffee is ground, and oxidation means flavor loss.
So, what do you need to do?
For more on the whys and hows of whole bean superiority, check out HuffPost's full post.