April is National Autism Awareness Month, and a young cold brew company based out of Costa Mesa, Calif., is poised to launch its inaugural RTD product line of two cold coffees not only to quench thirsts, but also to directly support organizations providing autism research and programming to improve the lives of children.
Beginning today, Humblemaker Coffee Co. is rolling out two bottled products to markets in southern California: a sweetened, non-dairy cold brew and hemp milk latte called Bright White, and its flagship Little Victory pure cold brew, which is described as having notes of dark cocoa, toasted malt and California blueberry. Both products are all-organic.
The company has pledged to donate 10 percent of its annual profit to organizations focused on enriching the lives of children with autism. It is already this year’s coffee sponsor for the 501(c)3 non-profit A Walk on Water, which provides water therapy in the form of surfing lessons to children with special needs.
Co-founded by Chris Smith and Bryan Marseilles, the latter of whom has two sons on the autism spectrum, the company aims to keep quality on par with compassion. While they are reportedly in the process of developing their own roastery, in these early days Humblemaker engages in two toll-roasting partnerships for production.